Our Website Design Process

With almost 20 years of website design experience, Bright Ideas Website Design has created a tried and true process for designing websites that highlight and market our clients.  Below is our process.

AUDIT PHASE

This is where we sit down with you and learn about your brand and how the website design will help move it forward.

What functions and features will your website have?  What kind of content do you want to put out there? What are your overall marketing goals?  Do you know how you stack up against your competition? You should. We’ll research their websites to see what content is resonating with their audience. Then, we will design a website that will give you an edge with design and usability.

CREATIVE PHASE

Once we’ve gathered all the necessary insights on you and your competitors, it’s time to put together the building blocks of your website.

First we’ll map out all of the pages for the website so that we can start developing the content.  The sitemap is the basic structure of the navigation, and is extremely helpful in the next steps of the process.  Also in this stage, we map out the fonts and colors we will use, and provide examples of how they will be used. Common items that are show in this stage are headline and paragraph font styles, colors and size, navigation styles and the style of images that may be used.

DEVELOPMENT PHASE

The development stage is when the website design starts coming together.  We start the coding process and pull the sitemap, styles and content together to build the design and layout of the web pages.  We will also make sure we have all the text, graphics, etc that we need from you.

The development phase is the longest of the four phases in our web design process, this is where most of the work is being done with page layout, custom graphics, icons, infographics, text layout and all of the responsive coding to make the site work across all devices.

LAUNCH PHASE

The launch stage is one of the most critical parts of the website process.

 

This is where we carefully prepare your site to transition from development to a live environment. Every detail is reviewed—content, functionality, links, forms, and integrations—to ensure nothing has been missed or overlooked. We also test across multiple devices and browsers to confirm that your site is fully responsive, secure, and ready to deliver the best possible user experience.

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The Best Choice For Your Successful Business!

Working with Bright Ideas Website Design is a collaborative, streamlined experience from start to finish. We begin with a strategy session to understand your goals, audience, and brand voice—laying the foundation for a site that’s both beautiful and effective. From custom design and development to SEO setup, mobile responsiveness, and conversion-focused layouts, every detail is crafted with purpose. We keep communication clear and proactive throughout, offering guidance, revisions, and support at every stage. Whether you're launching a new site, refreshing an existing one, or maintaining your digital presence, Bright Ideas delivers clarity, creativity, and results you can measure.

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